As Twitter sinks, Musk rearranges the deck chairs | Boing Boing:

An announcement from Elon "Pedo Guy" Musk yesterday put the world on notice: he is adding functionality to the Twitter app that has nothing to do with their core mission, or that you don't already find elsewhere. It is as if Musk is investing what little resources he has left in new deck chairs for the Titanic after throwing all the old ones overboard just weeks ago.

Why would Twitter now seek to add voice calling and encrypted private messaging? Twitter is, first and foremost, a public messaging system. Musk has been diluting the value of that public messaging system by undermining its trust, and now he invests his remaining engineers in developing "trusted" private messaging that is already widely available and used in other apps.

Remembering Phony Stark’s obsession with “X” as a rebranded twitter nee WhatsApp alternative, and his fan’s obsession with encrypted messaging as a feature of that when planning an illegal coup attempt or avoiding judicial oversight, etc, this seems on-brand in the efforts of destroying the brand.