That broken tech/content culture cycle:

Double down on funding the worst voices on your platform. Call it “free speech”, and make sure that nobody internally points out that truly defending free speech would have entailed protecting those early marginalized creators who made your platform credible in the first place. Definitely misuse “free speech” as a rhetorical bludgeon against people who are pointing out that you are both amplifying and sponsoring content, not merely making it available. Resolutely refuse to be intellectually honest about the difference between merely providing a platform to all, vs. making editorial decisions to promote and subsidize content that you have control over.