Millions Choose Simple Privacy Protection with DuckDuckGo:

Will people take action to protect their online privacy? Duck yes.

Privacy skeptics have dominated the discussion about online privacy for too long. “Sure people care about privacy, but they’ll never do anything about it.” It’s time to lay this bad take to rest.

Not only will consumers act to protect their privacy – they already are. Since the launch of iOS 14.5 in April, 84% of people in the U.S. have actively opted-out of tracking after seeing the new prompt being shown on Apple devices.

When made simple and without sacrifice, most people will choose privacy.

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