It’s an unfortunate quirk of the English language that free as freedom and free as in beer are very different meanings of free. But when you see an ad headlined “Apple vs. The Free Internet”, most people would assume they’re about to hear an argument about free as in freedom.

Not Facebook. They’re arguing about free as in beer. I mean, they’re alleging that Apple is taking away freedom — the freedom of small business advertisers to benefit from unrestricted tracking for ad targeting — but their argument to the public is that such privacy initiatives will cost users their free beer. — Read on daringfireball.net/2020/12/facebook_free_as_in_bullshit